Test and tracking of your affiliate marketing advertising effectiveness
July 13, 2012 4 Comments
You must have heard the excitement of affiliate marketing experts, they will strongly compliment: “You have to do test and tracking. They maybe overstate the advantages of test and tracking. They will tell you, no test and tracking, you will never have a successful business.
They will even tell you, if you are not rich, it is because you do not do test and tracking. However, this is just lying to you? Or very important to test and tracking?
When it comes to affiliate marketing business, be able to track all your decision is actually very important. The experts may not be able to test and track as they appeal to you that much, but they warned is still correct: You should test and track.
Doing so will allow you to determine when certain things are really effective, when it does not produce results.
When it comes to affiliate marketing pay-per-click advertising, you have a unique opportunity to test and track everything. Although you may not be able to easily test and track other forms of advertising, PPC advertising is relatively easy to track, for this reason, you should consider doing so, so you can continue to improve your advertising campaigns.
Which items are the test and tracking of PPC advertising?
Advertising conversion rate
The first item is to test and track the effectiveness of your campaign. For example, you publish PPC advertising for every 100 people read the ad, how many people click on it? This is your ad conversion rate; you should know this, so you can compare several ads to determine which is best.
In these circumstances, the “tracking” section includes monitoring the conversion rate. When you slowly adjust to click on Headline of the paid advertising, “test” of different elements to determine which performance is best. Finally, you should get an affiliate marketing advertising, you can not be significantly improved – this will be decided by test and tracking.
Sales page conversion rate
The next item, you will want to test and track your sales page. Again, make sure your sales page conversion rate. For every 100 people you have a number of transactions? In addition, is there the conversion rate of each campaign a significant difference? People search for certain keywords, and click some ads to buy or people looking for different keywords, and click on different ads?
If certain keywords, then you may have to pay more money in some advertisements; or you may have to rewrite the other ads, you eliminate some traffic will not to buy. Even if you are already running profitable PPC advertising campaigns, you can still improve your profit margins; however, in order to do this, you need to know where the disadvantages and deficiencies are in your system. Is the sales page? Or in advertising? You choose the wrong keywords? You pay too much in specific keywords? Some ads do not convert as your expectation?
No matter what circumstances may be, if you want to increase your profit margin, you need to figure it out.
Fortunately, if you are using AdWords advertising tools, Google provides a complete set of tools you can use to test and track your PPC campaign. Not only can monitor your click paid advertising statistics, you can also insert a piece of code in your sales page, the code which will allow you to track visitor behavior, so you immediately know that visitors from viewing your affiliate marketing advertising to whether they buy or not.
Test and tracking may not be simple, but it is necessary. Even if you have been running a profitable business, you should consider test and tracking to increase your profit margins.