Promoting affiliate marketing products with Testimonials
August 11, 2012 2 Comments
Why they will work and how to use them
The good words of somebody can be incredibly powerful. As a customer yourself, would you not prefer to buy a product that has been suggested by friends even if it is new to you? Given a selection of similar products, wouldn’t you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate marketing products.
Recently, testimonials are a common strategy to build credibility and generate the buzz for products or companies. The world’s largest companies spend billions of dollars in using the power of good words alone. In affiliate marketing, testimonials are regularly utilized to promote affiliate marketing products to attract new customers and new members, and directly compete with other well-known brands.
Why affiliate marketers use testimonials
The task of testimonials in promoting affiliate marketing products is to influence consumers’ purchasing decisions and behavior. Carefully selected testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such magic that many affiliate marketing sites regularly publish their testimonials from satisfied customers on Home pages of the sites to view for visitors.
Today, many affiliate marketing programs in the industry of are relatively new while others have been running quietly. Their relative anonymity can work against them, especially since the affiliate marketing field tends to be very competitive.
To be outstanding, affiliate marketing programs try to increase their credibility factor by inviting celebrities to speak for them through testimonials. While this may be very effective especially if the celebrities have a large group of fans, but also can be quite expensive. Not every affiliate marketer can afford to pay a celebrity, just put their names on the site.
In order to compete, affiliate marketers have turned to their customers and members, particularly people who have had enough experience in the program and those who have experienced success. A fully satisfied customer’s testimonials, if it is well-written and based on real experiences and events, can be as convincing and effective as that of any celebrity.
Using the magic of testimonials to promote affiliate marketing products, building your credibility may be tricky, especially since the affiliate marketing industry continues to evolve. However, if you choose careful strategies, there is a high likelihood that you can succeed as an affiliate marketer. Consider the following factors:
Testimonials exhibit much more power in promoting your affiliate marketing products if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is excellent, it should be followed by a specific description of the program’s most useful features? What makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.
Believe it or not, skepticism is helpful when used with testimonials for promoting your affiliate marketing products. Words such as, “I wasn’t convinced at first, BUT? “Or “I have always used XXX product and did not want to switch to another brand. However, your product has ____ and ____ features that convinced me that it would be so much better.”
Even expressed their opposition, a testimonial can be quite powerful if it is followed by a positive statement.
Keep it real
Avoid the use of fake testimonials. The designed testimonials are easy to write according to the specifics you require but someone will get wind of the fact and reveal you. Once you are found out that you lose your credibility. This simple act could obsess you for the rest of your life as a discredited affiliate marketer.
Some good words
Try to choose testimonials. They can be quite powerful when used to promote affiliate marketing products, but excessive use may not be beneficial to you. Find the best ones, especially well-written and detailed testimonials and use those instead. Or, you can take the best sentences and phrases and post those in place of a whole paragraph.