October 31, 2012 Leave a comment
October 27, 2012 Leave a comment
In accordance with affiliate marketing’s best practices from GetResponse, imagine you’re walking down the street looking in store windows, trying to decide whether to go in or not. You just walked by a chocolatier and it stopped you in your tracks! The gorgeous, mouth-watering, colorful truffles, crèmes, and jellies are already melting in your mouth.
The preheader is just like your storefront window – the email section subscribers see right after they open your email.
Now what you have to do is get them salivating with the preheader, then exceed their expectations with some juicy offers, great info, and cool graphics or video.
A picture’s worth a 1000 words, so let’s examine a screenshot of a typical HTML email found in a spam folder. Please note that we’re dealing here with the “images off” version as most ISPs (such as Gmail, Yahoo or Hotmail) block images by default nowadays. The purpose of this is to make the spammer’s life a little harder and prevent them from displaying offensive pictures and knowing whether the recipient opened the message.
In a well-constructed email message, you should be able to easily recognize the following sections:
Preheader, header, main call to action and footer.
The affiliate marketer could surely do a better job of getting our attention right away. Think enticing window display or “impulse” candy section at the grocery check-out line!
One look should tell you the sender is not getting the best possible outcomes because the HTML content is kind of “mooshed” together rather than separated into sections, such as the next example.
Instead of following the best practices path, this designer has decided to base the entire message format around one huge graphic that doesn’t give the recipient a clue about the topic or content before he chooses to unblock images.
If you saw this in your email, would you unblock images if you had NO idea whether it came from your neighborhood florist or a Canadian Pharmacy spammer?
The images lack a text description (no ALT attribute), so subscribers are unable to link the blocked image with any particular business or offer.
Senders should always use ALT attribute to describe an image with concise text, even if the graphic itself is blocked. This gives them some idea of what they’re going to see once the image is unblocked.
Why are ALT attributes a “must” for senders today?
Simple: the number of email clients that block images by default these days is mind-numbing. And the fact that you’re a legitimate and reputable business doesn’t mean that 100% of your subscribers will instantly recognize your company name.
ALT attribute gives your subscribers that extra bit of information they need to feel confident about your message − and that increases responsiveness and engagement.
Let’s get to the point and focus on preheader design. Sometimes we spend so much time on the core marketing
message, we totally skip the preheader part, yet doing so is like leaving your store window empty – deliberately reducing your open rate and click-throughs.
There are no golden rules regarding what preheaders should include but, based on our experience, you should consider the following points:
Try using snippet text, which usually communicates a concise call to action like this:
Save $100 on All-Clad Waffle Maker + Special Offers End Soon
Create a link to generate the “lite” version of a newsletter for those folks who read their mail on Blackberrys, iPhones and other smartphones;
Write a short note suggesting that recipients add the sender’s address to their address books so that future messages can get past spam filters and into their inboxes;
Additionally, you could insert an extra unsubscribe link to prevent some recipients from hitting the spam button. A “forward-to-a-friend” link in the preheader also seems to work well for many of our customers.
When you boil it all down, there are two major factors that influence the effectiveness of your preheaders:
1. Those that enhance the affiliate marketing message of your offer
2. Purely functional elements designed to improve deliverability and email reception.
If you’re still hesitant about adding a preheader in your messages, please consider the following:
Many email clients block images by default. Preheaders allow you to “smuggle in” the marketing content, even if
the rest of the HTML creative will be torn off the shiny call-to-action (CTA) images and buttons − and all subscribers will be able to see are empty white frames!
Again, snippet text is a cunning and effective way to show 1-2 sentences encouraging your recipients to open your message. Gmail and MS Outlook 2007 render snippet text next to the subject line, so you can always use the extra characters to enhance your broadcast and give recipients another reason to open your newsletter;
Last, but not least, you should summarize the content of the message in the preheader, so recipients can quickly and easily grasp your message without scrolling down a couple of times or, worse, deleting your email. In fact, this could be a real lifesaver in some cases!
Convinced yet? Just keep in mind the fact that preheaders have special requirements that need to be respected if you want to produce email sections that really deliver results. Here are some examples of how to use preheader snippets effectively:
Snippet text needs to be placed at the very beginning of your preheader. If you precede it with “Click this link to view the online version” or any other text, you will not be successful in rendering the call-to-action before the message is opened;
Gmail will cut off the CTA snippet text displayed before opening the message after 100 characters. The email client in iPhone allows an additional 40 chars to this, making it 140 characters altogether, so keep these limits in mind when optimizing the snippet text for your next newsletter;
The call-to-action in your preheader should complement the subject line, instead of simply summarizing it. Use it to motivate recipients to open the message. After all, without opens, there are no clicks and conversions! To wrap it up, however successful you think your preheader might be, don’t forget to test it for maximum effect. GetResponse split-testing can be a key to success here, so don’t hesitate to make the most of it and pin down the right preheader to “nail” your email marketing success.
October 20, 2012 Leave a comment
8. Include a “Sign Up” button inside your E-newsletter
Or a text link to your subscription page, if you’re not using HTML. This may sound like a waste of time, but what if a subscriber forwards it to friends and co-workers? Or shares it on social media sites? Or reproduces it online? You could explode your sign-ups, just by adding a form!
9. Create a web-based newsletter repository
By offering an online archive or gallery of all of your newsletters, you make it much easier for subscribers to decide whether they’d like to sign up. The more informed they are about what you have to offer, the more likely they are to open your email messages. Online newsletter and article archives are also an excellent way to generate additional traffic from search engines!
10. Include “forward to a friend” and “share” links in newsletters and promos
This is the best way to encourage subscribers to share your newsletter content, offers, and articles with friends and on social media sites. “Word of mouth” is a powerful viral technique that works great with email marketing! If subscribers find your content useful and informative, they’ll pass it on, multiplying your readers and hopefully your sign-ups! It’s a powerful source of new subscribers – achieved with minimal effort.
11. Add sign-up forms to blog updates
Place a sign-up form on your blog to notify your readers of new posts. This has a threefold benefit: you build your email list, strengthen relationships with your readers, and get more traffic to your blog!
12. Add opt-in check boxes to other forms and business messages
Create opportunities to sign up for your newsletter while prospects are filling in other forms. Why not? It’s a value-added service to let them know a free E-newsletter is available. Think about all the types of forms you use: from software downloads, demos, and white papers to event registrations and contact forms. And with the highest open rates of any emails, confirmation and transactional emails could also increase sign-ups. So add a form!
13. Let others reprint your newsletter
Encourage others to distribute and republish your newsletters, specifying that your newsletter content is not to be modified or used inappropriately. Many webmasters and newsletter publishers are actively looking for high-quality content, and if they reprint your newsletter, you may get new subscribers, traffic, and links to your site. If there are limits and conditions (on commercial use, for example) just state your policy clearly and concisely.
14. Use a co-registration service to build your list
Co-registration is a great way to build your email list. Your newsletter ad or link appears on other websites, and visitors can sign up on the spot to be added to your list! Our favorite co-registration service can be found at GetSubscribers.com or on the GetResponse.com website.
15. Use Google Adwords campaigns
Google Adwords is a relatively cost-effective type of online campaign and can get very nice results. It doesn’t matter whether you promote your newsletter subscription or a blockbuster product launch. Explore to find out what draws best…it’s worth it to experiment. Just make sure your newsletter sign-up form is always on the landing page!
16. Use your physical mailing list
If you have a physical mailing list from your offline business, send a snail-mail postcard to your customers, offering a special discount for signing up to your email newsletter. If you don’t have a snail-mail list, consider leaving a sign-up form near your register or point-of-sale location!
17. Contact other newsletter publishers and vendors
Use your networking and social media skills to reach out to other newsletter publishers or even vendors with complementary products or services. Let them know that you’d be interested in promoting their newsletter or offering if they’d do the same for you. This way, both of you can get more online exposure and build your list faster!
18. Advertise in E-zines and other newsletters
Use newsletter directories to find other newsletter and content publishers that target your audiences. Run a search for “E-zine directory” or “newsletter directory” to find multiple advertising possibilities!
19. Promote your newsletter in Article Directories
Research and submit topical articles to article directories like GoArticles, SubmitYourArticle or EzineArticles. Be sure to include a resource box at the bottom with a link to your website or an auto-responder email address for instant sign-up to your email list. It enhances your reputation, builds your brand, and attracts quality subscribers.
20. Be active on similar websites
Search for similar websites and newsletters using Google Blog Search or Technorati. Post relevant, helpful comments and a track-back to your blog or squeeze page, including, of course, your newsletter sign-up form! Visit discussion boards, forums, Yahoo Answers and similar sites to provide helpful comments and information, including a signature linking to your subscription page.
21. Promote your newsletter at every marketing touch-point!
- Whenever you share your PowerPoint or webinar presentations, make it easy for audience members and associates to subscribe by including a link to your newsletter subscription page.
- Hand out sign-up forms when speaking to groups or at seminars. Don’t forget to ask for them at the end of your presentation!
- Imagine how many sign-ups you’d get if every incoming caller had the opportunity to subscribe! Have call-center and sales employees ask customers and prospects if they’d like to receive newsletters or promotional emails, once they’ve established apport. It only adds seconds to the call and is an ideal source of qualified subscribers!
- If you use hard-copy collateral, get some of those print costs back by encouraging email subscriptions on Direct Mail, Catalogs, and Print Ads.
Include a sign-up form with every value message –everywhere you come in contact with prospects and customers. Feel free to vary the content and the design, but make signing up quick and easy. Your list-building engine will generate new contacts 24/7, Try GetResponse Email Marketing and explode your marketing ROI!
October 18, 2012 Leave a comment
Affiliate Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission-based opt-in email list. If you build a list of subscribers that trust you and consider you an expert in your field, your response rates will constantly climb.
Developing and maintaining a responsive opt-in email list is challenging, even for the most experienced affiliate marketers. Whether you’re at the beginning of your list-building journey or already have thousands of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your list every year!
However, consider the alternative. Studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can reap huge returns in affiliate marketing efficiency and campaign ROI.
The following list provides techniques and tips to help you grow your affiliate marketing list, including, but not limited to:
- Boost sign-up form activity.
- Find new places to add forms.
- Use more content-distribution channels.
- Partner with other publishers and vendors.
- Contribute to social media sites and blogs.
- Place your sign-up form on Facebook
List building tips, to get the most out of your affiliate email marketing
1. Add a sign-up form everywhere prospects go
Sign-up opportunities should be easily accessible on every page of your website. Make sure they “pop” visually and indicate clearly what subscribers receive. Don’t forget your website and any blogs you control. Blogging is a great communication tool, so include a sign-up form in every posts and continue the conversation!
2. Boost sign-up activity
Make it quick and easy for your visitors to sign up. A first name and email address are all you need initially. If you ask about frequency or other preferences, keep it brief.
- Be clear, persuasive and honest about what subscribers receive and how they benefit from subscribing. Include one or two short customer testimonials.
- Let them know how often to expect your newsletters and other emails. Don’t inundate subscribers, even if they indicate no preference.
- Link sample newsletter issues to your sign-up forms, so prospects can make an informed decision. You’ll get more responsive subscribers!
3. Address visitors’ privacy concerns
4. Add incentives to sign up
Decide early whether to use incentives then be as consistent as possible. The most popular incentives are free articles or reports and, of course, special offers, VIP programs and discounts. The latter can eat into your profits if your sign-up forms are working, so we recommend “thought leadership” papers or E-books and reports that you know your prospects can use. These attract quality subscribers and increase your reputation as a subject matter expert!
5. Create a great squeeze page
First things first! A squeeze page is typically designed only to build your list, so make sure it’s compelling and convincing. It should feature a powerful headline and a few of the “juiciest” benefits to get visitors salivating to sign up to your list! Entertain your visitors with an audio or video message explaining why they should subscribe. Or consider letting a customer provide the message! It creates that “human connection” and is an opportunity to direct them to the sign-up form on your webpage while you’re winning them over!
6. Include testimonials in your squeeze page
This is crucial. Customer opinions can be the most powerful conversion tool of all! Put one or two strong testimonials from satisfied subscribers on your squeeze page. Use any format, but you may find that multimedia (audio and/or video) is more “believable”. People like to see and hear the people behind the opinions, so they can make more informed judgments.
7. Use social media and Subscribe-Via-Facebook options
Social media sites have become effective places to collect email addresses. Place a sign-up form on your Fan Page, so fans can subscribe to your list. Then create a bond with your fans by sending personalized messages.
Social login allows people to sign up to your newsletters using their Facebook login. Research shows that nearly 8 in 10 respondents prefer to log in to sites using a social identity. And those who are active on social networks are more likely to comment on your services and products. By the same token, they’re more easily influenced by what others say on social sites…
Try GetResponse Email Marketing and explode your affiliate marketing ROI!
October 9, 2012 Leave a comment
Real Truth of Affiliate Marketing: Why You Can’t Make Money Online?
Affiliate Marketing Superstar Ewen Chia provided the reasons:
Reason #1: Not Having the Right Mindset
- Treat this as a real business!
- It can happen fast but not overnight
- Have your goals and a simple plan
- Take responsibility for your own actions or lack of it!
Reason #2: Not Having Enough or Any Focus
- Focus on one thing at a time!
- Leverage your skills and time
- Understand you can’t do everything – outsource if possible
- Have some discipline to follow through
Reason #3: Not Having Mentors
- Learn from people who are already successful and model them
- Observe what they do
- Copy what they do!
- Find mentors you are comfortable with
Reason #4: Not Knowing Who Your Customers are or Understanding What They Want
- What’s your niche??
- Spy on them – what do they want : understand easily their want from Forum
- Understand problems and give solutions
- Make them choose you over competitors!
Reason #5: Not Doing Enough or Any Marketing!
- Do what really matters!
- Wasting time on unimportant tasks
- Reaching out to your customers
- Having a daily “To Do List” marketing plan
Reason #6: Not Having the Correct or Right Business Model
- Many ways to make money online
- Need to focus on one business model
- Everyone is different!
Reason #7: Not Having a List of Subscribers!
- The list is the key to long term profits
- Focus on activities that grow the list
- Importance on giving value – including selling to your subscribers
- Consistency in growing the list bigger
What’s the Solution?
Struggle on Your Own or …
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October 6, 2012 Leave a comment
1. Establish yourself as a trusted expert
In affiliate marketing, people search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
2. Build a relationship with the people on your list
It’s common knowledge that people like to buy from people they like. By using E-Zines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
3. Keep in touch with prospects and customers
Consideration should be given to eventually developing two E-Zines: one for prospects and one for customers, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or URLs) to updated FAQs, blogs and splash pages.
4. Drive traffic to your website or blog
As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your E-Zines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
5. Build content on your website
Make a habit to adding your E-Zines and newsletters to your website in an archive area. This serves a several important purposes:
- Visitors can read an issue or two to determine if your E-Zine will be of interest to them, which could help to increase sign-ups and potential sales.
- If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.
6. Get feedback from your readers
Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your E-Zine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
7. Develop an information product
If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus E-book for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
8. Grow your mailing list
Let your E-zine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your E-Zine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!
9. Gather demographic data
By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
10. Save money!
All of the above benefits of publishing an E-Zine are free or almost free. The small cost of a top-rated E-Zine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for businesses just like yours!
October 4, 2012 2 Comments
Affiliate Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ for gold!
Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
1. Provide useful, relevant content
Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2. Add a subscription form to every page on your website
Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3. Add subscription forms to your social media pages
Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
4. Make it easy for readers to sign up
6. Provide samples of your newsletters and Ezines
This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
7. Archive past newsletters and articles
An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8. Give gifts subscribers can actually use
Offer an opt-in bonus for joining your subscriber list! Write an E-book or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
9. Ask your subscribers to pass it on
Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
10. Let others reprint your newsletter as long as the content is not modified
If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
11. Include a ‘Sign Up’ button in your newsletter
If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12. Add a squeeze page
A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13. Include testimonials on your squeeze page
This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Add a note inviting others to participate. After all, it’s free publicity!
14. Blog religiously
Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
15. Post on other blogs
Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!
October 1, 2012 1 Comment
Top Secret of Affiliate Marketing
Affiliate Superstar Ewen Chia
I struggled for years without Income
online, until I found this secret.