Affiliate Marketing Top 10 Reasons to Have an E-Zine

Explode your Affiliate Marketing ROI

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Affiliate Marketing best partner plan: Robert Allen & Tony MSI plan

 

1. Establish yourself as a trusted expert

In affiliate marketing, people search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

2. Build a relationship with the people on your list

It’s common knowledge that people like to buy from people they like. By using E-Zines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

3. Keep in touch with prospects and customers

Consideration should be given to eventually developing two E-Zines: one for prospects and one for customers, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or URLs) to updated FAQs, blogs and splash pages.

4. Drive traffic to your website or blog

As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your E-Zines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.

5. Build content on your website

Make a habit to adding your E-Zines and newsletters to your website in an archive area. This serves a several important purposes:

  • Visitors can read an issue or two to determine if your E-Zine will be of interest to them, which could help to increase sign-ups and potential sales.

  • If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.

6. Get feedback from your readers

Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your E-Zine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!

7. Develop an information product

If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus E-book for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

8. Grow your mailing list

Let your E-zine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your E-Zine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!

9. Gather demographic data

By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!

10. Save money!

All of the above benefits of publishing an E-Zine are free or almost free. The small cost of a top-rated E-Zine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for businesses just like yours!

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About allen cw chen
Blogger is trying to be affiliate expert, affiliate superstar in the future

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