Affiliate Marketing 21 Ways to Create Your Opt-in List -1
October 18, 2012 Leave a comment
Affiliate Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission-based opt-in email list. If you build a list of subscribers that trust you and consider you an expert in your field, your response rates will constantly climb.
Developing and maintaining a responsive opt-in email list is challenging, even for the most experienced affiliate marketers. Whether you’re at the beginning of your list-building journey or already have thousands of contacts, list management is hard work. Addresses change, subscribers become inactive, and some unsubscribe, chipping away about 20-30% of your list every year!
However, consider the alternative. Studies show that low-quality lists waste tens of millions of dollars annually, and no business can afford that. Quite simply, small investments in list management can reap huge returns in affiliate marketing efficiency and campaign ROI.
The following list provides techniques and tips to help you grow your affiliate marketing list, including, but not limited to:
- Boost sign-up form activity.
- Find new places to add forms.
- Use more content-distribution channels.
- Partner with other publishers and vendors.
- Contribute to social media sites and blogs.
- Place your sign-up form on Facebook
List building tips, to get the most out of your affiliate email marketing
1. Add a sign-up form everywhere prospects go
Sign-up opportunities should be easily accessible on every page of your website. Make sure they “pop” visually and indicate clearly what subscribers receive. Don’t forget your website and any blogs you control. Blogging is a great communication tool, so include a sign-up form in every posts and continue the conversation!
2. Boost sign-up activity
Make it quick and easy for your visitors to sign up. A first name and email address are all you need initially. If you ask about frequency or other preferences, keep it brief.
- Be clear, persuasive and honest about what subscribers receive and how they benefit from subscribing. Include one or two short customer testimonials.
- Let them know how often to expect your newsletters and other emails. Don’t inundate subscribers, even if they indicate no preference.
- Link sample newsletter issues to your sign-up forms, so prospects can make an informed decision. You’ll get more responsive subscribers!
3. Address visitors’ privacy concerns
4. Add incentives to sign up
Decide early whether to use incentives then be as consistent as possible. The most popular incentives are free articles or reports and, of course, special offers, VIP programs and discounts. The latter can eat into your profits if your sign-up forms are working, so we recommend “thought leadership” papers or E-books and reports that you know your prospects can use. These attract quality subscribers and increase your reputation as a subject matter expert!
5. Create a great squeeze page
First things first! A squeeze page is typically designed only to build your list, so make sure it’s compelling and convincing. It should feature a powerful headline and a few of the “juiciest” benefits to get visitors salivating to sign up to your list! Entertain your visitors with an audio or video message explaining why they should subscribe. Or consider letting a customer provide the message! It creates that “human connection” and is an opportunity to direct them to the sign-up form on your webpage while you’re winning them over!
6. Include testimonials in your squeeze page
This is crucial. Customer opinions can be the most powerful conversion tool of all! Put one or two strong testimonials from satisfied subscribers on your squeeze page. Use any format, but you may find that multimedia (audio and/or video) is more “believable”. People like to see and hear the people behind the opinions, so they can make more informed judgments.
7. Use social media and Subscribe-Via-Facebook options
Social media sites have become effective places to collect email addresses. Place a sign-up form on your Fan Page, so fans can subscribe to your list. Then create a bond with your fans by sending personalized messages.
Social login allows people to sign up to your newsletters using their Facebook login. Research shows that nearly 8 in 10 respondents prefer to log in to sites using a social identity. And those who are active on social networks are more likely to comment on your services and products. By the same token, they’re more easily influenced by what others say on social sites…