Brainstorm Your Affiliate Marketing Site Concept

Affiliate Product : The Truth About Six Pack Abs

Affiliate Marketing Product six pack Abs

Affiliate Marketing best partner plan: Robert Allen & Tony MSI plan

The most important part of your entire affiliate marketing business is to wrap up the necessary preparation work before you begin “doing business” on the Internet will, of course, delay your grand opening. But it’s important that you take your time to prepare well now. Then there’ll be nothing to repair or repeat once you launch. You’ll just roar ahead!

Most people fail in any business because they don’t plan adequately. That’s three times as true for an Internet business and five times as true for what you are about to do.

If you pick the wrong concept, if you develop the wrong topics, if you pick the wrong affiliate programs… you’ll get the wrong results.

So many small businesses fail to start at the beginning with Content. Instead, they start at the end with Monetization.

The hardest part, where 98% of small businesses fail, is in attracting Traffic, the visitors who convert into income. Yet many start with the cash register!

What you are about to read is likely a radical departure from what you have been doing. Take your time and read carefully. Receive the key to becoming an Affiliate Marketing Superstar.

Back to real-time preparation. You have already started your journey in the right direction by completing the first preparatory step, the foundation for all future actions…

Brainstorm a high-potential idea. Discover the best Site Concepts for you. Then narrow them down to the one with the most potential. Remember… it takes just as much time to build a low-potential business as a high-potential one. So invest the time now to maximize your returns later.

Everyone, absolutely everyone, has a special interest… a passion. Everyone knows something that is of value to others… something that others on the Internet seek.

Passion makes work fun and easy…

What is it that you love to talk about? Read about?

What is your hobby?

What do you do for fun and games?

What are your natural talents?

Don’t forget to look right under your nose…

What special body of knowledge have you learned from your job?

What do you do day after day, without even thinking about it (ex., child-rearing, taking care of sick parents, renovation contractor, customs inspector).

Think about what you do in a typical day, and what you’ve learned from it…

What sections of a bookstore or a magazine shop do you automatically gravitate toward?

What kind of TV shows do you tend to like most? Movies?

What activities do you enjoy most about your current occupation?

Is it research?

Helping customers achieve their goals?

Managing other people?

Teaching or explaining things to others?

Talking/selling on the phone?

Organizing things?

Making a process easier?

Discovering or creating new products or services?

Marketing products?

Problems are also a good source for ideas because problems need solutions!…

What bugs you?

What’s tedious?

What does not work?…

We all encounter obstacles, problems, and nasty people in the course of whatever it is that we do every day. What are the three biggest problems in your work place? What are your biggest pains as a parent, or as a teacher, or as a gardener, or as a single mom, etc.?

Now repeat all the questions above, except pretend that you are in a “five years ago” time warp. Yes, ask yourself the same questions, except place yourself where you were five years ago. Next, repeat for ten years ago.

Call friends. Ask your kids. Phone your parents or your siblings… or anyone else who can jog your memory. It’s so easy to miss what others see. Your mission, should you decide to accept it, and it is not as easy as it sounds, is to find a subject that you really know and like.

Take your time on this — the final concept will, after all, form the foundation for your affiliate business. So, now that you have read this far, review all the above brain-stimulators with pen and paper (or keyboard) in hand.

Write down concepts as they hit you — make the list as long as you can. Don’t censor yourself. Just write down ideas for Site Concepts as they occur. Next, pick the three concepts that you love the most and that you think would have some appeal for others — this is your “short list” of Site Concepts.

Remember… if a concept really turns you on, you won’t be working. You’ll be playing. So focus on topics that you
love.

since you really are an expert, you just may succeed in developing tons of Keyword-Focused topics to be able to create lots of high value Keyword-Focused Content Pages about Botticelli. You may end up “owning” this niche. And, while completing the prep work, you may discover…

a superb art gallery that specializes in Botticelli, but that gets zero Net traffic

a stock photo service that features a comprehensive selection of Botticelli art

a Botticelli museum in Florence.

The stock photo service has an affiliate program. You set up a private referral arrangement with the other two. You’re in e-business heaven!

How big should you grow your Site Concept? How much should you change it? Only you can decide. And you’ll be able to do that when you finish…

Affiliate Marketing How to Increase Your Emails’ Impact – Footer

Affiliate Product : Google Sniper 2.0

Affiliate Product : Google Sniper 2.0

Affiliate Marketing best partner plan: Robert Allen & Tony MSI plan

 

In accordance with affiliate marketing’s best practices from GetResponse. Your footer. It’s easily the most neglected portion of your message. It is usually just where all the “boring” parts of your message go – the legal jargon, your contact info, and so on. But if your reader gets down that far, it means that they’ve read your entire message. So, congratulations. Though it might seem unlikely, your email footer can easily be ruined (just like the title, header, and any other section of an email).

What sets professional e-marketers apart from thieves and spammers is the complete transparency of their offer and contact details that allow your reader to identify the company you work for. So, a footer is pretty important.

What goes in the footer?

Let’s start with what each law-abiding marketer should place in the footer of a commercial newsletter sent by e-mail.

Depending on your country’s laws and regulations, you will probably have to place the company’s name and address, tax registration number, etc. Western marketers take this information for granted, that yes, you do indeed need to put your real address and company information where people can actually find it.

A lot of the spammers don’t work that way. Let’s be grateful that we can be so transparent with our audience. It builds a massive amount of trust when you give someone a real name, an honest e-mail address, and accurate contact info.

Your unsubscribe link is legally needed

Probably the least popular item for all of us marketers is the fact that we must include an unsubscribe link in our footer.

It’s really surprising that there are some who will complicate the unsubscribe process for their readers as much as they can. The subscribers may even have to click through several pages, log in to two or three websites, or send a request email before their address is removed from a list.

But let’s face it – by making your customer jump through hoops, you shoot yourself in the foot. Not only will this make the subscriber hopping mad, it may also cause them to mark your message as spam – or send your messages straight to the junk folder. This may seriously harm your reputation as a sender, leading to problems with deliverability.

Your lesson from all this? Subscribers know exactly when they want to cancel a subscription and there’s no place for vendor lock-in in email marketing.

Another word of caution

What’s more, if you think the footer is a bucket you can throw all the unwanted elements and small print into, and hope your reader won’t notice, check out these great footer examples for inspiration.

This background image is consistent in design with the rest of the HTML template. The footer is usually black or grey text on white background. But you can successfully enliven it with graphic elements, while keeping all the necessary info.

Add links to social media. Why not give the reader another opportunity to share the newsletter with others? Facebook, Twitter, LinkedIn… the choice is yours.

Enhance the brand with a logo. If you have some free space left, you can try and make the subscribers’ life easier by placing links to the newsletter online, or by using a “Forward to a friend” button. This can increase your newsletter sign-ups too.

Making the footer a consistent element of the design makes navigation easier. If you like reading about web design trends, you’ll know the importance of a great footer design. Use the footer to wrap up the lower section of the newsletter and aid in better navigation.

Add links to previous issues of the newsletter. If you have a web archive of your newsletter issues, it’s a good idea to place links to previous issues in the footer. You’ll help those that may have missed them or have just signed up on your list.

Add links to terms of service, regulations, and new promotions. If law allows, try to gather all the legal conditions in one place and link to them, instead of overcrowding the footer with a mass of small print that confuses your audience.

When I think of the biggest flops people make when it comes to newsletter footers, I instantly think of the statement you probably know very well, and you may find in many newsletters. It usually goes like this:

This newsletter was generated automatically. Don’t reply to it, as your message will not be read or replied to.”

It’s only a dozen words or so, but the message is devastating to your readers. You could just as well say:

Dear Subscriber, you’re one of tens of thousands anonymous records in our database. We have no intention of replying to your emails, because we treat email marketing as a one-way communication channel that is no different than advertising on the radio or TV.

If you don’t like it, please unsubscribe. We insist, though, you don’t contact us about it, because no one will read your email anyway.

And what do you think about finishing your newsletter off with this kind of message? Not very effective, right? I trust you’ll steer clear of this type of language.

Affiliate Marketing How to Increase Your Emails’ Impact – Content

Affiliate Product : The Truth About Six Pack Abs

Affiliate Marketing best partner plan: Robert Allen & Tony MSI plan

 

In accordance with affiliate marketing’s best practices from GetResponse, the design of a captivating newsletter is not easy, and has rules of its own, which I’ve already discussed a while ago here: (header and preheader). Now it’s time to get to the point of each HTML message, e.g. the true email “meat” that includes: the main call-to-action (CTA), and the cornerstone content that generates high conversion.

Before you get down to creating the content that is going to introduce your offer to your subscribers, remember that an email and a website are each designed to do different things. An email message is NOT the destination for the subscriber. You can’t buy a purse or book a trip in an email client.

What then should be your main goal when you hit send on your email? The goal should be getting your audience to a landing page, which is the place the actual conversion occurs: your browser becomes a buyer, your reader becomes a subscriber, and so on.

That’s why each of these tools has a unique role: The email’s role is to get the click and the landing page’s role is to get the sale.

I don’t think you like scrolling through paragraph after paragraph of copy in an email — I know I don’t. That’s why your email content should be limited to a simple message, emphasizing unique selling points and corresponding with a highlighted CTA:

  • Click here to find out more, 
  • Read about all the benefits of investing
  • Get all 7 healthy dinner reports FREE! Click here!

These two elements together should work like a one-way traffic sign – it just has to point the subscriber to the destination, e.g. to the landing page.

Here’s an example of a simple newsletter that gets your imagination going and makes you curious enough to point your cursor at the CTA instantly. (the version without images also makes its impression).

There is an affiliate marketing nightmare that’s even worse than creating a newsletter that makes your user scan for 2 minutes: It’s a newsletter where you have to scroll way to the right to be able to finish reading a sentence. Making the subscriber scroll to click a CTA is like putting an item on a shelf that’s so high you need to climb a ladder in order to reach it.

Fixing this problem is easy – don’t cross the 600 pixel limit. This width is the most common for preview windows in email clients. It’s also helpful to those who read your emails on a smartphone. 320 pixel width in iPhone, 480 in Droid, and 360 in Blackberry mean your newsletter will be readable to your mobile subscribers.

My own private tests have also shown that a newsletter wider than 650 pixels will get an unexpected surprise from Gmail – being thrown in the spam folder.

Not so long ago, email marketing was seen by many as using a sledgehammer to crack a nut. There were no options to target or personalize the content so marketers addressed the same messages to all subscribers as a whole. They were blasting with a shotgun, when what they needed was a rifle.

Some still practice this today, which just sends their messages to the reader’s junk or spam folder. In other words, their audience never gets the message!

With the tools you have at your disposal today, like behavioral targeting or dynamic content, you are much more likely to hit the target with your messages. Dynamic content allows advanced automatic personalization of content, counting down the time left to a given event, and even connects with the Central European Bank to convert currencies on the fly. Such messages win hands down with those whose personalization begins with “Hello, [[name]].”

To reduce the bounce rate on your landing page to a minimum, you should make sure the messages in your newsletters and the content the subscribers later see on the landing page are consistent. What I mean is:

Consistent branding, your colors and marketing themes must match. Your message should be similar in both color and message.

The right destination (e.g.: if you run an online perfume store and the main CTA in your newsletter is related to the promotion of an X perfume thats just about to end, make sure the subscriber gets a chance to buy the product right after they click the CTA button, and is not taken to the main page where they have to look for it.)

Consistency of design within a newsletter the subject line/headline, CTA in the preheader, etc. The header and content should be integral parts of the message and complement one another. Dont confuse your subscriber as this will only lessen the effectiveness of the main CTA and the content.

Did you know that Hotmail, Apple Mail, and MS Outlook 2007 don’t render alt-text? Or maybe you missed the fact that Lotus Notes 6 and 7 don’t support 8 and 24-bit .png images, which may cause your newsletter to appear blank just where you intended an ROI-generating call-to-action? Or did you notice MS Outlook blocked that background image responsible for the creative consistency of your newsletter AFTER you sent it to your entire base?

Designing effective HTML newsletters is a difficult task, and requires step-by-step formatting instructions. Effective coding in this case is nothing like the creation of a website, so the message has to be tested several times with the most popular email clients to be 100% sure it is displayed just the way you want it to be.